Our Guiding Principles

We believe that maternal health is a human right.

This belief guides our work – from storytelling, to grantmaking, to advocacy – and our interactions with partners, peers, mothers, families, and communities.

We endeavor to center our values and hold ourselves accountable to these values in all we do.

Our Mission

Our mission is to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere.

Our Vision

We envision a world where pregnancy and childbirth are positive, transformational experiences. A world where everyone can access quality maternity care that centers mothers, and no one suffers or dies of preventable complications. A world where every mother truly counts.

Our Values

Hope

We are always learning, always pushing, always looking at how we can make the biggest impact. We firmly believe that progress is possible.

Justice

We work to build a foundation of justice in maternal health by actively addressing the systemic barriers that hinder access to high-quality, respectful, and culturally rooted care throughout pregnancy, childbirth, and postpartum. We believe all people should have access to the full range of options for healthcare.

Resolve

Maternal deaths persist even while the majority of deaths are preventable. We believe we can solve this problem, though it may take a lifetime. We show up with passion and perseverance; we are frustrated but undaunted.

Respect

Respect is fundamental to our work. We respect our partners as leaders and our teammates as collaborators. We respect women’s autonomy to make decisions for themselves and their bodies, and we are committed to centering these individuals and their rights and choices in our work.

Solidarity

We stand as allies with our partners – community-led organizations, providers, advocates, and mothers and families everywhere – and are proud to support their work as true leaders in maternal health. We believe that our partners know the needs of their communities best, and we are proud to collaborate and amplify their voices and solutions.

Sustainability

We know that scalable and durable transformation is needed throughout the healthcare ecosystem if we are going to achieve our goal of making quality maternity care accessible to all. We believe this work is critical now and will impact generations to come.

Our values in action