Shop EMC and make Mother’s Day, everyday.

We partner with brands who share our vision to make pregnancy and childbirth safe for every mom, everywhere. With every purchase of one of these unique products, you help support our ability to raise more awareness, give more grants, change more policies and mobilize more communities on behalf of women around the world.

The Every Mother Counts Store

Introducing the new Every Mother Counts Collection, including the below items and more. Our apparel is made and manufactured with eco-responsible and eco-friendly resources and practices.

For customer service, please call 914.741.2706 or email

Every Mother Counts Evergreen Collection

Shop gifts that benefit mothers around the world.

Interested in collaborating?