Social media toolkit

Spread the word! We’re doubling down on our commitment.

We need your help! Please share the campaign on your social channels, and join us for EMCLive! events.

We’ve compiled graphics and messages you can use in your posts below. If preferable, you can also find all of the below assets in this Google folder.


First, let people know about the campaign and how their donation makes a difference. Save and share these 3 images on your story. Be sure to tag Every Mother Counts (@everymomcounts) and add a “Donate” sticker or, if you’re able to, “Swipe up” feature on the 3rd image.


Invite your friends to stream EMCLive! events. Share these events, and add a personal note about why you’re excited to attend each one. 

Tell everyone to RSVP at everymothercounts.org/emc-live



Post on your main feed. 

Share a message about the campaign, and why you’re supporting Every Mother Counts in this time. A couple possible sample messages below for your ease of posting.

sample post language 
  • As countless, heart-wrenching stories from women and healthcare providers around the world continue to pour in, Every Mother Counts is doubling down on its commitment to support mothers and the individuals who care for them–no matter where they live.
  • In the face of COVID-19, Every Mother Counts is committed to supporting moms and the frontline maternal health heroes who are there for them. Please consider being as generous as possible during this unprecedented health crisis. Every gift enables EMC to better and more quickly respond to maternal health needs of the world’s most vulnerable
  • And, we won’t let distance keep us apart. Which is why I’m are excited to invite you to EMCLive!—a series of live-streamed events, discussions on maternal health, special performances and social media takeovers coming to a screen near you between now and the end of May. Check out the events are everymothercounts.org/emc-live or follow the link in my bio for more.


If you’re able, ask your friends to join you and donate between now and Mother’s Day. 

They can text “everymom” to 44-321. Every gift helps.


Take action! Contact your policymakers to demand action that supports pregnant, childbrearing and postpartum people during COVID-19

Then, ask your friends to do the same.