Shop EMC | Every Mother Counts (EMC) | Improving Maternal Health

Introducing the Every Mother Counts Mother’s Day 2021 Collection

We partner with brands who share our vision to make pregnancy and childbirth safe, equitable and respectful for every mother, everywhere. With every purchase of one of these unique products, you help support our ability to raise more awareness, give more grants, change more policies and mobilize more communities on behalf of women around the world. More products coming soon!

Become a part of a community committed to caring for mothers everywhere.

Shop gifts that make a meaningful difference in the lives of mothers everywhere.

John Hardy Birthstones collection

John Hardy will donate 20% of the purchase price of all sales from the Birthstones collection to EMC.

Farmgirl Flowers x EMC Mother's May "With Heart" Bouquet

Farmgirl Flowers will donate $10 from the purchase of every May "With Heart Bouquet to EMC.

The Minted x EMC Mother's Day Puzzle Collection

Minted will donate 100% of the purchase price of all Minted x EMC Mother's Day Puzzles to EMC.

The St. Roche x EMC Mother's Day 2021 Collection

St. Roche will donate 40% of the purchase price from all sales of the St. Roche x EMC Collection to EMC.

The Limited-Edition Lafayette 148 Unordinary Women Tee

Through May 14, 2021, Lafayette 148 will donate 100% of the purchase price from all sales of the Limited-Edition (only 148 were made) Unordinary Women Tee to EMC.

The Clare V. x EMC Mother's Day 2021 Collection

Clare V. will donate 30% of the purchase price from all sales of the CV x EMC Collection to EMC.

The Gjusta Goods x EMC Mother's Day Collection

Gjusta Goods will donate 30% of the purchase price from all sales of the Gjusta Goods x EMC Mother's Day Collection to EMC.

The Social Goods x Prinkshop x EMC Mother's Day 2021 Collection

Social Goods will donate up to $10 of the purchase price of sales from the Social Goods x EMC Collection.

The Kazi x EMC Mother's Day Collection

Kazi will donate 10% of the purchase price of all sales of the Kazi x EMC Mother's Day Collection to EMC.

Luna Zorro x EMC Mother's Day 2021 Eco-Bag, Towel and Bracelet Set

Luna Zorro will donate $60 from the purchase price of every LZ x EMC Eco-Bag Set to EMC.

EMC's Poptivism PopSockets

PopSockets will donate 50% of the purchase price of EMC's Poptivism PopSockets Collection to EMC.

The COH x EMC Mother's Day 2021 Tee Capsule Collection

COH will donate 100% of the purchase price from all sales of the COH x EMC Mother's Day Tee Capsule Collection to EMC.

In honor of mothers around the globe, shop the Year-Round Collection

The Minted x EMC Collection

Minted proudly supports Every Mother Counts.

The CV x EMC Collection

Clare V. will donate 30% of the purchase prices of items in the CV x EMC Collection to EMC.

The Dear Annabelle Orange Rose Stationery Set

Dear Annabelle will donate $40 of the purchase price of each set to EMC.

SFP Jewels x EMC Orange Rose Necklaces

SFP Jewels will donate 35% of the purchase price of every EMC Orange Rose Necklace to EMC.

The Joanna Czech Face Mask

Joanna Czech will donate 100% of the purchase price of every Joanna Czech Silk Eye Mask to EMC.

Social Goods x Prinkshop x EMC Collection

Social Goods wil donate up to $10 from the purchase prices to EMC.

The Lingua Franca x EMC Blanket & Eye Mask Set and Limited-Edition Cashmere Sweater

Lingua Franca will donate $100 from the sale of every "Mama Knows Best" Cashmere Sweater and 10% of the purchase price of every "Every Mother Counts" Cashmere Blanket & Eye Mask Set to EMC.

The Luna Zorro x EMC Collection

Luna Zorro will donate 30% to 60% of the purchase prices of items in the LZ x EMC Collection to EMC.

The Limited-Edition Zero + Maria Cornejo x EMC Lena Top

Zero + Maria Cornejo will donate 55% from the sale of every ZMC x EMC Lena Top to EMC.

The glassybaby x EMC Set

glassybaby will donate $6 from the sale of every glassybaby x EMC Set to EMC.

EMC's Poptivism PopSocket

PopSockets will donate 50% of the purchase price of EMC's Poptivism PopSockets Collection to EMC.

The Walker Valentine x EMC Collection

Walker Valentine will donate $100 from the sale of every Hooded Baby Towel & Mitt Set , $120 from the sale of every "MAMA" Ultimate Baby Bag to EMC.

Introducing the Every Mother Counts Collection.

Our apparel is made and manufactured with eco-responsible and eco-friendly resources and practices.

The EMC Collection

EMC Unisex Eco-Fleece Sweatpants

52% of sales goes to EMC.

EMC Cotton Hat

60% of sales goes to EMC.

EMC Eco-Sleeveless Tee in Grey

39% of sales goes to EMC.

EMC Eco-Yoga Mat

26% of sales goes to EMC.

EMC Unisex Eco-Jogger Pants

44% of sales goes to EMC.

EMC Cotton Bandana

50% of sales goes to EMC.

EMC Unisex RACE DOULA Organic Tee

36% of sales goes to EMC.

EMC Eco-Trucker Hat

68% of sales goes to EMC.

EMC Unisex Classic Organic Tee

63% of sales goes to EMC.

EMC Travel Auto-Open/Close Umbrella

33% of sales goes to EMC.

EMC Thermal Water Bottle

44% of sales goes to EMC.

EMC Eco-Sleeveless Tee in Natural

32% of sales goes to EMC.

EMC Classic Unisex Eco-Fleece Sweatshirt

36% of sales goes to EMC.