Introducing the Every Mother Counts Mother’s Day 2024 Collection

We partner with brands that share our vision to make pregnancy and childbirth safe for everyone, everywhere. With every purchase of one of these unique gifts, you help support our ability to raise more awareness, give more grants, change more policies, and mobilize more communities on behalf of mothers around the world.

Introducing the Every Mother Counts Collection.

Our apparel is made and manufactured with eco-responsible and eco-friendly resources and practices whenever possible.

The EMC Collection