This Privacy Policy sets forth our online information practices, including what data we collect, how it is used and stored and the choices you have about the information you provide. The Policy applies to all information received by EMC and any electronic, written or oral communications you share with us.

We have updated this Policy to comply with the new requirements set forth for residents of the European Union in the General Data Protection Regulation (“GDPR”), effective May 25, 2018. EMC reserves the right, at any time and without notice, to modify this policy by posting such changes on its site. Any modifications are effective immediately upon posting.

By visiting this website, you consent to our using any information that you provide to us or that we collect in accordance with the terms and conditions of this policy.

What Information We Collect

EMC collects information directly submitted to us through the website as well as through other digital and non-digital interfaces and platforms, such as e-mail and social media. The data we collect generally falls into 3 categories:

  • Personal information: including name, address, email address, and other voluntarily submitted information. (For example, information submitted as part of a job application or a request to collaborate with EMC.)
  • Platform data: including IP address, browsing actions, and traffic patterns, which are automatically collected through cookies and other tracking technologies. Our website and other digital platforms also include third-party features and widgets (e.g., social sharing) that may collect data.
  • Transactional data: including credit card information from merchandise purchases and secure donations. If a donation is made in honor or in memory of someone and you request that an acknowledgement be sent to another individual, we will use the name and address of that individual for acknowledgement purposes only.

How We Use the Information

We collect information to engage with our community and provide visitors with information concerning our grantee programs, projects, and other activities. We collect financial information to accept donations, provide appropriate receipts, and facilitate purchases. We also collect information for internal purposes (to better understand our supporter network) and for analytical purposes.

From time to time we analyze our website logs in order to improve the experience of visiting our site. We use an external service to provide real-time reporting to us and our authorized agents of browser accesses to our site. This reporting includes page views, unique views, unique visitors, repeat visitors, frequency of visits, and peak-volume traffic periods. We do not use this service to gather, request, record, require, collect, or track any Internet users’ personally identifiable information.

We use cookies on our site to personalize the experience of our visitors and to support some necessary functions. We also use cookies to better understand how our visitors use our site. If you prefer not to accept cookies, you can modify your browser preferences to reject cookies or to be notified when a cookie is set. However, if you reject some or all cookies, some areas on this or other Internet sites may not display properly. In addition, if you do not allow cookies, you will not be able to take advantage of personalized content delivery offered by EMC or other Internet sites.

EMC does not sell, rent, give-away, or otherwise share your information with parties outside of EMC and our authorized agents. Only EMC staff and our authorized agents have access to personally identifiable information provided by visitors to our site.  

Data Storage and Security

EMC employs industry-standard practices and technologies to safeguard your information. We use high-grade encryption technology to communicate with your browser. We also employ several different security techniques to protect your personally identifiable information from unauthorized access by users inside and outside the organization. EMC’s web servers are maintained in accordance with industry standards to secure information. All data collected is stored, accessed or processed in the United States.

Other Websites

EMC’s site contains links to other websites.  Please note that when you click on one of these links, you are entering another website for which EMC has no responsibility.

Correcting or Accessing Your Data Information and Contact Info

If you would like to change, correct or delete any data we have received from you, please contact us by email, phone or mail at the numbers and addresses provided below.

Every Mother Counts

180 Varick St, Suite 1116

New York, NY 10014

info@everymothercounts org